https://www.pitchfork.co.nz/fmcg-guides daily 0.75 2025-09-02 https://www.pitchfork.co.nz/fmcg-guides/101-retail-planning-in-five-simple-steps monthly 0.5 2025-08-26 https://www.pitchfork.co.nz/fmcg-guides/what-category-managers-think-of-when-considering-new-products monthly 0.5 2025-08-26 https://www.pitchfork.co.nz/fmcg-guides/4s4n7f21m6psyb0dn7ik2g5yok087d monthly 0.5 2024-04-24 https://www.pitchfork.co.nz/fmcg-guides/2019/3/11/planning-the-key-to-being-retail-ready monthly 0.5 2025-08-26 https://www.pitchfork.co.nz/fmcg-guides/i0zpsc6et31jnn2c603hsbr9t6n95m-wdxmt monthly 0.5 2025-08-26 https://www.pitchfork.co.nz/fmcg-guides/why-launching-more-products-does-not-automatically-mean-more-sales monthly 0.5 2024-03-24 https://www.pitchfork.co.nz/fmcg-guides/why-delete-more-products monthly 0.5 2025-08-26 https://www.pitchfork.co.nz/fmcg-guides/five-big-lessons-for-startups-trying-to-find-their-ideal-retailer monthly 0.5 2025-08-26 https://www.pitchfork.co.nz/fmcg-guides/the-fundamentals-for-a-great-marketing-plan monthly 0.5 2025-08-26 https://www.pitchfork.co.nz/fmcg-guides/managing-small-marketing-budgets-a-how-to-guide monthly 0.5 2023-06-16 https://www.pitchfork.co.nz/fmcg-guides/the-abc-of-fmcg monthly 0.5 2025-08-26 https://www.pitchfork.co.nz/fmcg-guides/the-power-of-yeah-nah-in-sticking-to-your-strategy monthly 0.5 2023-03-31 https://www.pitchfork.co.nz/fmcg-guides/your-advertising-is-probably-a-waste-of-money monthly 0.5 2023-03-23 https://www.pitchfork.co.nz/fmcg-guides/products-pricing-promotions-are-your-responsibility-heres-what-you-need-to-know monthly 0.5 2023-03-12 https://images.squarespace-cdn.com/content/v1/60c567d60514e3292123aaaf/8e606022-c255-40ac-b706-de78b929ab0c/GS1+NPC+Supplier+image.JPG FMCG Guides - The key information you need to manage with Retailers GS1 have a ‘National Product Catalogue’ that is a single, secure platform to keep all your product information (data) up to date. Load product data once or make changes to existing products – your data is validated for accuracy by GS1 and then shared with all your trading partners. Although this may be an additional cost to your business, it is worth it for ease of updating all information in one place and shows that you’re serious about investing in the right systems. https://www.pitchfork.co.nz/fmcg-guides/stop-launching-new-products-please monthly 0.5 2023-02-25 https://www.pitchfork.co.nz/fmcg-guides/marketing-isnt-just-advertising monthly 0.5 2023-02-25 https://www.pitchfork.co.nz/fmcg-guides/set-your-price-with-confidence-3-steps monthly 0.5 2023-02-01 https://images.squarespace-cdn.com/content/v1/60c567d60514e3292123aaaf/11086946-5be1-4388-b3f9-96e44ae3cfaa/Tiffany+silver+pencil+sharpener.jpg FMCG Guides - Pricing your product in 3 simple steps - THE ULTIMATE PRICING WITH CONFIDENCE Tiffany & Co. charge USD $315+ for a stirling silver pencil sharpener - thats ~$600++ in NZD. It’s pretty fancy and the styling is very chic & aspirational. https://www.tiffany.com/accessories/desk/everyday-objects-sterling-silver-pencil-sharpener-60558736/ The Warehouse charges $0.95 for a silver pencil sharpener (admittedly without the glass shaving catcher). Both fulfil the function of sharpening a pencil but the reality is that there is a VERY different equation going on in the mind of the brand owner and the shopper than a simple calculation on a spreadsheet. https://images.squarespace-cdn.com/content/v1/60c567d60514e3292123aaaf/2793ffdf-3d50-4ca8-a933-057c8cd08984/Nespresso+-+capsule+assortment.JPG FMCG Guides - Pricing your product in 3 simple steps - HOW NESPRESSO PRICE Nespresso do this on their website by placing their most expensive bundle at $145 for 150 capsules ($0.97 each) first and then reducing sizes through to the relatively ‘cheap’ 30 capsule taster selection at $30.70 for 30 capsules ($1.02 each). The reality for Nespresso is that by NOT showing the unit price per capsule, they are able to capture those who are shopping with a limited budget with their entry level offer - and paying more per unit. The shopper will feel like its a good price compared to the $145 pack, whereas the heavier ‘value’ shopper will be attracted by the $145 bundle as its the cheapest cost per capsule across the different bundles. https://www.pitchfork.co.nz/fmcg-guides/go-to-consumer-shopper-grocery-insights monthly 0.5 2023-01-06 https://images.squarespace-cdn.com/content/v1/60c567d60514e3292123aaaf/dc82c06b-34b8-4906-87ef-12f47d554e5d/Inside+FMCG+-+categories+snip.JPG FMCG Guides - Useful ‘go-to’ resources to understand category, shopper and market trends - Inside FMCG (Australia & global insights) - https://insidefmcg.com.au/ An excellent publication that have free newsletters with regular updates including regulatory changes, supply chain as well as going into all the major categories. Check out their ‘Startups’ page to find out the latest cool brands & products launching to see how you stack up and get ideas for launching into the local market. https://www.pitchfork.co.nz/fmcg-guides/finding-your-hero-product monthly 0.5 2022-12-01 https://www.pitchfork.co.nz/fmcg-guides/a-how-to-guide-to-designing-great-packaging-for-retail monthly 0.5 2022-11-17 https://www.pitchfork.co.nz/fmcg-guides/before-you-hit-send-or-call-ask-yourself-a-few-questions monthly 0.5 2022-11-02 https://www.pitchfork.co.nz/fmcg-guides/getting-your-product-range-right-for-retail-and-why-less-is-more monthly 0.5 2022-11-17 https://images.squarespace-cdn.com/content/v1/60c567d60514e3292123aaaf/3c1f2b6b-befe-4e1f-b7e1-3e56ca52a1b0/Boring%2B-%2BImage1.jpg FMCG Guides - Getting your product range 'right’ for Retail, and the rookie mistakes to avoid. A great example of a new grocery startup doing it exceptionally well is Boring Oat Milk. They launched in August ‘21 with a super tight range of only 2 SKUs (regular and barista in 1L PET bottles) after three years of testing and development and became the #3 brand in the rapidly growing plant milk category within the first six months in store. They’re now looking at exporting internationally after only a year in the market and on a trajectory for huge success. 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