Putting AI tools to work.
Simple. Practical. Real-world training.
Expert training without the waffle.
Learn how to use the right AI tools and get the confidence to incorporate into your business immediately.
Whether you’re dabbling in ChatGPT, experimenting with Microsoft Copilot or not sure where to start - there’s an option to suit.
Its about using AI tools to improve your work - not replace your thinking and human touch.
Using AI in your business isn’t about writing content calendars or generating bland blog posts.
Its about making your sales and marketing run like a well oiled machine and improving your productivity so you can focus on the right things.
Learn how to use ChatGPT and key AI tools in a structured, practical way that fits into your daily business. No jargon. No overwhelming complexity.
Just easy-to-follow systems and approach that help you work smarter and faster
Why Pitchfork?
Because I’m about real-world not tech-hype.
AI tools can feel confusing, overwhelming or too ‘tech-bro’. The internet is full of breathless hype and jargon like hallucinations, chatbots, agents and CustomGPTs. It sounds complex. But it’s not.
I get it. I’ve been there. Unsure where to start and experimenting with prompts to figure out what works (and what’s a complete flop).
I’ve taught over 120 people from solo business owners, to corporates, FMCG consultants, recruiters and retailers; and the consistent feedback every time? Wow. This is so helpful, practical and something I can start using tomorrow.
What you’ll get in my training is about practical, proven tools and structure that will get you confidently using AI tools in an hour - not a week.
No fluff, no complicated — just real tools that help you work smarter.
Making things happen through:
Practical AI training for sales & marketing
Lift your skills with hands-on training from 1:1 through to full custom workplace training
Focus on productivity, planning and working smarter using proven approach - and practical advice.
No fluff. All action.
Launch with confidence
Sort your retail pitch, product details and launch plans, so you can approach new retailers with confidence.
Sales & Marketing Planning
Get a clear action plan, target sales channels & marketing plan to deliver a step-change in sales and results.
Working out how to boost sales & profit
Getting ‘unstuck’ with retailers and working through Category Reviews
Developing pricing and margin guidelines
Preparing Retailer pitches for new products
Launching into new channels and markets
Annual performance reviews
NPD and managing your product range
Some of the ways I’ve helped clients include:
Delivering results - and confidence - is what its all about
What people are saying
“We went from having tentative dreams to launching in North America, to having product on shelf in Costco USA. Without following Janine’s strategic insight and advice we would never have made it.”
— Karl Gradon, NZ Manuka Group
“I can’t thank you enough for all your hard work, your guidance and the confidence & clarity you have given me in bringing The September Project to life. Over the last 8 months you’ve helped me sort out everything from pricing to sales pitches, and working with Retailers. Love your work!
- Kate Sherriff, Managing Director - The September Project
Hi, I’m Janine.
Helping business’ grow in Retail is my jam.
Growing and expanding can feel like a messy business full of things you just don’t know.
Whether it’s working out your pricing, helping you to understand supermarkets, or planning your launch & growth; I’ve got the experience and a huge toolkit to give you the boost to grow with confidence.
After 25 years working across FMCG, foodservice and with Retailers, I recognised that there was a need to help level the playing field for startups and small business, to learn the secrets of success in the industry.
So if you’re just starting online, expanding from the Farmers Market to the Supermarket, or somewhere in between, get in touch to find out how I can help you smash your goals.