AI TRAINING FOR FMCG COMMERCIAL TEAMS - NZ - AU - UK

AI that earns its place in your commercial team.

Practical AI capability for sales, marketing and category teams. Built by someone who has sat on both sides of the buyer’s desk.

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500+

professionals trained

25+

Years in FMCG

3

Markets: NZ, Au,Eu

Giving your team an AI tool isn’t a strategy.

Most FMCG businesses have rolled out Copilot or ChatGPT. A few people use it well. Everyone else tried it, got a generic answer, and went back to doing it the long way.

The gap isn't the tool. It's knowing how to brief it, what to trust, and where it fits in the work your team already does: the range review, the retailer pitch, the promo post-evaluation.

That’s the gap Pitchfork closes.

01 / FMCG FLUENCY

Trained by someone who speaks your language.

Twenty-five years across marketing, sales, category and innovation. Real FMCG examples, not generic productivity tips. No buzzword bingo.

02 / PRACTICAL OVER THEORY

Leave with tools you’ll actually use.

Hands-on workshops with prompts, workflows and frameworks built for sales, marketing and category teams. Put it to work the same afternoon.

03 / HUMAN-FIRST APPROACH

AI that supports your team, not replaces it.

Humans are the difference between basic and brilliant. Training amplifies judgement and sharpens thinking. It does not automate people out of the work.

FAQ

The things people actually ask.

If you can’t find the answer below, or have more questions, get in touch at hello@pitchfork.co.nz

  • From 1 hour (introductory lunch & learn) up to 6 sessions over 2 months (integration program). The key is working out what your goals are, and finding the right solution for your team. Extra training sessions can be added anytime.

  • All training is aligned to meet your IT policies and guidelines. Training is available across all major platforms including Microsoft 365 Copilot (paid and free), ChatGPT, Claude and more.
    Your IT policies will be reinforced and included in all workplace sessions.
    If you need help developing these - check out the guidance from NZ Ministry of Business, Innovation and Employment (MBIE).

  • Yes. All training can be run through online via Teams, and in-person. There will be additional costs for travel outside Auckland region. Trans-Tasman training is within scope for all training.

  • Absolutely. There’s always an introductory call for all workplace training to understand your current team needs, skill level and overall business readiness. Learning AI tools is like learning a new language - it takes time, effort and getting immersed in it. Finding the best solution to suit your business and team is always best.

  • A pre-training consultation is done to understand your main focus areas, challenges and pain points. These are used to design prompt libraries, training examples and focus. These can be adapted during longer programs to suit individual teams.

  • All sessions include training materials, prompt libraries and follow up action plans. Custom programs include ind-depth practical cases to suit your business.

  • No. Security and privacy restrictions in workplaces mean this is not viable for an external consultant to get access to your internal systems.
    I can prepare step-by-step guides and give examples for people to set up and customise their own agents and automations. This is also dependent on IT security settings within organisations and may require permission level changes from your IT department.

  • Everything starts with an initial email and online call. We’ll talk through your business needs, team dynamics, IT set up and a range of options will be provided.
    The leadtime for training is generally 4-6 weeks depending on the scale of program. One off sessions such as Lunch & Learn introductory, or morning Foundations session can be run sooner depending on available time.

Industry trusted

Founders, Retailers, Consultants and senior leaders across New Zealand, Australia and beyond.

  • Mind-blowing what AI can do, and Janine teaches it brilliantly. Super practical, easy to follow and packed with phenomenal resources. From setting up ChatGPT so its personalised for you, right through to live worked examples for your field. Amazing. Everyone should do this training

    Anna Subritzky | Director, ACS Consulting

  • Janine provided simple yet powerful tools and techniques that made these new concepts accessible. It was an eye-opening and practical two-hour session, delivered in a relaxed and non-judgemental environment. I highly recommend this workshop to anyone seeking a foundational understanding of this technology.

    Martigne Doolan | Category Manager

  • Janine has managed to condense 6 months of test/ learn/ apply into a condensed session that is relevant to any industry. If I was still working in corporate, I'd be signing up my team to do this course ASAP. NO fluff, just practical real world application for cutting hours out of my week.

    Jana Mackey | FMCG Consultant

  • There are plenty of AI tools and training options out there, but this one stood out because of the human approach. It wasn’t just about features or hacks. Janine builds your confidence, getting hands-on, trying things, failing, learning, and actually using AI in ways that make sense for your life and work.

    Lucy Bailey | Marketing Consultant, Feather Pitch (Spain)

  • The AI course I did with Janine was some of the best time away from my desk I’ve had this year. I had no idea how useful AI could be in my everyday life - both work and personal - if I used it correctly. Highly recommend this course!

    Bonnie Slade | Founder, Naturkidz

Built by someone who has sat in your seat.

Janine Chamley has spent 25+ years in FMCG on both sides of the relationship, supplier and retailer, including time as a retail category buyer. Category reviews, range reviews, retailer pitches, NPD briefs. The work your team does every day.

She founded Pitchfork to help commercial teams build real AI capability, with the confidence to use it and the commercial results to show for it.

Capability. Confidence. Commercial results.

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