
Get a leg-up with expert sales & marketing advice on all things FMCG and retail.
Ambitious to grow but feeling a bit lost?
Let me be your navigator to work with Retailers, Category Managers, marketing teams and deliver commercial results.
The retail landscape is changing as bricks & mortar become ‘bricks & clicks’, and a new approach is needed.
Its a whole new world of pricing, margin, route-to-market and pitching to retailers, as you grow from your own branded website to new retail channels.
Pitchfork covers all retail channels from DTC to online retailers and in-store, to create actionable plans that put more money in YOUR pocket.
With over 25 years industry experience, you can trust you’ll get practical tools and expert guidance that work.
Expert FMCG Consultancy services include:
Pricing & Profit planning
Nail your pricing, margins and improve profit with simple tools - tailored to meet YOUR needs.
Launch with confidence
Sort your retail pitch, product details and launch plans, so you can approach new retailers with confidence.
Sales & Marketing Planning
Get a clear action plan, target sales channels & marketing plan to deliver a step-change in sales and results.
Working out how to boost sales & profit
Getting ‘unstuck’ with retailers and working through Category Reviews
Developing pricing and margin guidelines
Preparing Retailer pitches for new products
Launching into new channels and markets
Annual performance reviews
NPD and managing your product range
Some of the ways I’ve helped clients include:
Delivering results - and confidence - is what its all about
What people are saying
“We went from having tentative dreams to launching in North America, to having product on shelf in Costco USA. Without following Janine’s strategic insight and advice we would never have made it.”
— Karl Gradon, NZ Manuka Group
“I can’t thank you enough for all your hard work, your guidance and the confidence & clarity you have given me in bringing The September Project to life. Over the last 8 months you’ve helped me sort out everything from pricing to sales pitches, and working with Retailers. Love your work!
- Kate Sherriff, Managing Director - The September Project
Hi, I’m Janine.
Helping business’ grow in Retail is my jam.
Growing and expanding can feel like a messy business full of things you just don’t know.
Whether it’s working out your pricing, helping you to understand supermarkets, or planning your launch & growth; I’ve got the experience and a huge toolkit to give you the boost to grow with confidence.
After 25 years working across FMCG, foodservice and with Retailers, I recognised that there was a need to help level the playing field for startups and small business, to learn the secrets of success in the industry.
So if you’re just starting online, expanding from the Farmers Market to the Supermarket, or somewhere in between, get in touch to find out how I can help you smash your goals.