Step up your AI skills with practical training
FMCG teams and business owners are under pressure to do more with less. Smaller teams, tighter budgets, and constant change mean you need AI to help you clear your plate faster without cutting corners.
Learn how to turn AI tools into actual time savers so you can get on with the real work of meeting retailer, customer and consumer needs.
Join over 250+ industry professionals across New Zealand, Australia and Europe who have learnt how to choose the right tool for the right task - to enhance your work, not replace your thinking or human touch.
Our training is designed to get real value from AI and learn:
Which tools to use - and when
What they’re good at (and where they fall short)
How to write better prompts, not just more of them
Get the best out of AI - safely, smartly, and without needing a tech background.
No jargon. No overwhelm. Just clear, confidence-building training that helps you work faster and think better.
All training is run by Janine Chamley, an FMCG industry expert and marketing strategist who actually uses AI every day to work with retailers, customers and marketing teams.
Which training option is right for your team?
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The AI Introduction ‘Lunch & Learn’ is a great way to get teams understanding the basics. You’ll learn
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The AI Accelerator is an intensive 2.5 hour workshop that gives you the foundations of AI & LLM for work - and then dives deep into real world use cases. This includes Productivity, Marketing, Sales and Category management examples that can be put into action straight away. No major tech skills needed.
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The AI Integration Program is designed for extended roll-out and embedding into teams and organisations. It starts from learning the foundations and core skills of prompting, evaluating and setting up the tools for success. Custom use cases are chosen to meet the biggest pain points, and teams are hands-on working through these.
Indepth training materials and custom prompt libraries are provided to meet your business need.
All large scale programs include integration with IT policies and its recommended that a direct review is held with your IT Manager to ensure set up and compliance. -
Personal 1:1 training sessions are available for individuals in specialist areas, or for Executive teams. This is flexible based on time zone and personal situation. This training is designed for people who work in areas where team training situation may not be appropriate.
Trusted by FMCG experts
What makes Pitchfork AI training different?
Real-world results: You’ll walk out with tools that actually work across sales, marketing, category and consulting.
Clear, simple language: No buzz-word bingo.
Human-first: You are the always the difference between basic and brilliant results. This is about supporting your teams - not replacing them.
Practical, Hands-on: Real world examples from real workplaces
FMCG Industry tested: Over 250+ participants across Retailers, Category Management, Marketing and Senior Executive teams.
Includes all major AI tools including Copilot and ChatGPT
Frequently Asked Questions
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From 1 hour (introductory lunch & learn) up to 6 sessions over 2 months (integration program). The key is working out what your goals are, and finding the right solution for your team. Extra training sessions can be added anytime.
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All training is aligned to meet your IT policies and guidelines. Training is available across all major platforms including Microsoft 365 Copilot (paid and free), ChatGPT, Claude and more.
Your IT policies will be reinforced and included in all workplace sessions.
If you need help developing these - check out the guidance from NZ Ministry of Business, Innovation and Employment (MBIE). -
Yes. All training can be run through online via Teams, and in-person. There will be additional costs for travel outside Auckland region. Trans-Tasman training is within scope for all training.
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Absolutely. There’s always an introductory call for all workplace training to understand your current team needs, skill level and overall business readiness. Learning AI tools is like learning a new language - it takes time, effort and getting immersed in it. Finding the best solution to suit your business and team is always best.
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A pre-training consultation is done to understand your main focus areas, challenges and pain points. These are used to design prompt libraries, training examples and focus. These can be adapted during longer programs to suit individual teams.
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All sessions include training materials, prompt libraries and follow up action plans. Custom programs include ind-depth practical cases to suit your business.
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No. Security and privacy restrictions in workplaces mean this is not viable for an external consultant to get access to your internal systems.
I can prepare step-by-step guides and give examples for people to set up and customise their own agents and automations. This is also dependent on IT security settings within organisations and may require permission level changes from your IT department. -
Everything starts with an initial email and online call. We’ll talk through your business needs, team dynamics, IT set up and a range of options will be provided.
The leadtime for training is generally 4-6 weeks depending on the scale of program. One off sessions such as Lunch & Learn introductory, or morning Foundations session can be run sooner depending on available time.
Why FMCG professionals need AI training
1. You’re under pressure to do more with less.
Smaller teams, tighter budgets, constant change. AI helps you clear your plate faster without cutting corners.
2. You’ve got data. You just don’t have time to use it.
From scan sales to shopper insights, AI helps you analyse faster, spot patterns, and pull out what matters — before your next retailer call.
3. Retailers expect better, faster answers.
Need a range review summary? A competitive response? A quick new sell story? AI can help you turn rough notes into retailer-ready slides in minutes.
4. You’re doing a marketer’s job, a sales role, and a category job — all at once.
AI becomes your virtual assistant — helping write, research, summarise, and prep so you can focus on the real strategy.
5. You want smarter shortcuts — that actually work
Get practical workflows and ready-to-use prompts designed to help you think faster, not lazier.
Making AI work for people who have work to do
AI tools can feel confusing, overwhelming or too ‘tech-bro’. The internet is full of breathless hype and jargon like hallucinations, chatbots, agents and CustomGPTs. It sounds complex. But it’s not.
I get it. I’ve been there. Unsure where to start and experimenting with prompts to figure out what works (and what’s a complete flop).
I’ve taught over 250 people from solo business owners, to corporates, FMCG consultants, recruiters and retailers; and the consistent feedback every time? Wow. This is so helpful, practical and something I can start using tomorrow.
What you’ll get in my training is about practical, proven tools and structure that will get you confidently using AI tools in an hour - not a week.
No fluff, no complex language — just real tools that help you work smarter.
Hi, I’m Janine.
Helping people learn how to use AI tools with confidence is what I’m all about.
I don’t do tech-hype, I do real-world practical training.
I’m here to help business big and small learn how to harness the different AI tools to improve their productivity, learn what makes each tool different (they’re NOT all the same) - and create a supportive learning space.
There are no dumb questions when it comes to using AI tools like ChatGPT. The world is changing fast and there’s a constant push to get to grip with ‘whats new’ to get the most out of them.
After 25 years working in FMCG across sales, marketing and consulting small business, I recognised that there was a need to help the industry upskill in these tools - with REAL world, practical training.
You’ll learn how I use AI tools in day-to-day work for everything from market research and insights, to creating virtual advisory boards and creating workflows that actually work.
So if you’re just starting to experiment with AI tools, or wanting to explore more in-depth, I’m here to help.
Promise it will be fun, encouraging and practical.