Learn the five steps to write an integrated sales and marketing calendar plan with confidence. This is ideal for FMCG brands and business who want to see the big picture and learn how to get going with key dates, retailer review links and more

Understanding all the different questions that Category Managers consider when looking at new products is a big help for anyone wanting to launch into supermarkets or with large Retailers. Learn the key questions and what you should be prepared with to get ready for retail.

Getting your timing right when pitching new brands to retailers is critical. Don’t leave it to chance and learn what you need to do, and most importantly WHEN to get into action.

Deleting products can be positive for the bottom line. Learn the five ways that your FMCG product based business can benefit from reducing the number of products in your range.

Learn the lessons from Drunk Elephant on finding your ideal retailer and creating strong partnerships.

Learn the 6 steps to build a solid marketing plan that delivers results, and stops you from getting lost & confused.

Managing small marketing budgets means focusing on 4 main areas. Learn the steps, what to focus on and what to avoid to hit your goals (and keep more cash in your pocket)

Learn the ABC of FMCG with this short jargon guide for anyone trying to navigate the grocery industry.

Your advertising is (probably) a waste of money if you are doing one of these seven things. Learn what to do - and avoid - to make the most of your precious advertising budget.

Launching new products is the ultimate in creativity and fun. Its also a giant hole of time, resource and money to build enough momentum to make it worthwhile. Learn what you should focus on to avoid the trap of endless NPD and ever decreasing profits.

There’s more to marketing than social media, websites and SEO. Before you sink all your money in advertising, learn what else you need to consider to nail your marketing.

Price your products with confidence in 3 steps. Learn the core components to pricing and how you can research, set and get the price your product is worth in the market.

Learn the ‘go to’ sites to find out the latest consumer, shopper and category trends in NZ, Australia, UK and USA.

We could all do with finding the ‘Thor’ inside our business to tackle the tough stuff, and sort out our profit. Learn how to find the product ‘hero’ inside your business using data and talking to your customers about what you’re potentially world-famous for.

Designing packaging for retail takes thinking about the practical parts like shipper count, making sure they fit on shelf and can be merchandised easily. Learn the top tips from an expert in FMCG to save yourself time, stress and effort in getting your packaging ready for retail.