Hi. It’s me. Janine.
Maybe you're drowning in the daily grind and wondering how AI can actually help your business (beyond the hype).
Maybe you've been staring at ChatGPT thinking "there's got to be more to this than writing blog posts."
Or maybe you're ready to stop doing everything yourself and want to train your team to work smarter, not harder.
I get it. I've been there, got the tee shirt. And after 25+ years of working across brands, business strategy, and making real money happen - I've figured out how to use AI as the ultimate business intern.
From Boardrooms to Bots
My journey started in the trenches of FMCG - from category analyst to Head of Marketing, launching brands into Costco USA (spoiler: it's HARD and EXPENSIVE), getting new products into Foodstuffs in six weeks flat, and turning around declining brands that had lost their way.
Three years on the other side as a retail Category Manager taught me where small brands get lost dealing with big retailers. Managing a $30m+ portfolio? That's where I learned what actually moves the needle.
But here's the thing - all that experience taught me something crucial: the difference between basic and brilliant is YOU. And now? I'm helping businesses unlock that brilliance using AI tools that actually work.
What I Do Now
I train businesses and their teams to use AI strategically. Not for party tricks or replacing humans, but for the heavy lifting that's stealing your brain space.
Think of me as your AI translator. I take the overwhelm out of tools like ChatGPT, Claude, and Copilot and show you exactly how to:
Turn messy meeting notes into clear action plans
Get unstuck when you're spinning your wheels
Create content that doesn't sound like a robot wrote it
Build systems that actually stick
This isn't about jumping on the AI bandwagon.
It's about using these tools to solve real business problems and get your time back.
The Real Talk
After spending decades helping brands make millions, I've learned that success isn't about having the fanciest strategy or the biggest budget. It's about clarity, consistency, and knowing when to delegate the thinking.
That's exactly what AI can do for you - if you know how to use it properly.
I have a track record of delivering practical solutions that work, whether that's putting serious money in the tin or helping you sort through the chaos to find clarity. Now I'm doing that with AI training that cuts through the noise.
You'll find me sharing insights on LinkedIn and through my newsletter "The Practical Edge" - because sometimes the best business advice comes with a side of reality check.
Ready to stop doing everything yourself?