Learn the tips, guides and handy checklists to navigate the world of FMCG.
From start-ups to established business, there’s practical advice to help you work smarter.
Before you hit send or call your Category Manager, ask yourself a few questions…
Working with retailers is about creating trust, respect and partnership. That means being mindful about how you communicate, clear in your requests and asking yourself ‘do I really need to resend this email for the 5th time this week’.
Getting your product range 'right’ for Retail, and the rookie mistakes to avoid.
Getting your products ready to sell in large retailers and supermarkets can be a minefield. Learn how to avoid common pitfalls, and the ‘must haves’ for your range to ensure the best chance of success.
Why failing to plan is planning to fail; and the 5 simple steps to get into action.
Planning sounds easy but is often the part that gets overlooked in the ‘busy-ness’ of working life. By failing to plan, you can find yourself planning to fail… Find out the steps to simple annual planning, getting unstuck and into action.
The 3 key things you need to balance for long-term success
Long term success is the result of balancing the three pillars of a strong brand, commercial understanding and having a long-term focus to avoid constant change & distractions. Learn how to manage of these and get your business in balance for optimal performance.
The secrets to working well with Category Managers
Creating strong partnerships with your Retailer and Category Manager can be tricky. Learn the Do’s & Don’ts to make sure you’re set up for success.
How shopper behaviour can change when wallets get squeezed.
Shoppers are changing again, and unlike the crazy times of pandemic-panic buying, this time its about inflation. Learn what they might do differently when it comes to retail, and how you can ride the rollercoaster of change without getting sick…
A beginners guide to managing a price increase
Managing price increases is like a trip to the dentist. Necessary and not painful unless you leave it too long. Learn how to work out how much to increase prices, and communicate them clearly to maintain the long-term health of your business.
Using your Small Business superpowers for Success
Small business have super powers that big business spend a fortune trying to get… find out how to use these to gain success and be the David to their Goliath today.
The in’s and out’s of cost-plus pricing, and why it’s starting to get tough
Cost-plus pricing is often used when starting out a small business, but can have particular challenges when facing inflationary times. Learn when to use this approach and how to adapt to challenges.
The four biggest levers impacting profits for a product-based business
Understanding the key four levers to profitability for your product-based business is vital to survive these rocky economic times. Learn the simple formula and the impact each lever can have on your business profit that you can put into place today.
Checklist, contacts and process for dealing with major supermarkets in NZ
Expanding into supermarkets is a major step in accelerating your business growth. Learn the key things to consider, contact lists for category managers and guidelines for New Zealand’s major supermarkets including New World, Pak’n Save, Countdown, Farro and Huckleberry.
Top 3 rookie mistakes launching into large retailers
From missing an important date in the calendar, not targeting the right channels and avoiding spam emails, find out how you can avoid these top rookie errors.